In three years, H & M’s new venture & Other Stories worked on developing his brand in the utmost secrecy. From the beginning, it was thought that they would become a new beauty brand. But it did not. Samuel F responsible for & Other Stories explain that they instead wanted to create a full, a full look. And probably, it was a whole. & Other stories have makeup, skin care, clothes and lots of Accessories. Prices will oscillate between $10 and $300, depending on the material.
Garments and accessories are divided into four lines or ‘fashion stories’ as they term them Behnaz Aram who previously designed for Why red has in a year and a half flangt back and forth between Stockholm and Paris, where the two design studios., together with a team, she creates two of the four directions, one inspired by the masculine-tailored with a graphic and architectural feel and a more industrial line that brings about an electronic style. In Paris, a romantic, chic focus with details from Mr courage and a sophisticated feminine line filled with “powersuits”. The idea is to provide endless styling possibilities where you pick and mix from the various specializations. The shoes to the first two of the four styles are the Acnes shoe designer Nicole Wilson which stands for.
The first Swedish store will open on library street in Stockholm , and it will be all over 700 kvardratmeter large, 100 were for the various specializations and whole only 100 square to shoes … But when the store opens, the team is still reticent about. Stores will also pop up in Barcelona, Berlin, Copenhagen, London, Milan, Paris, and they will have a Web shop at our site.
Here below you can see the looks and parts from the great spring collection. In the afternoon, putting DV’s beauty editor and skönhetsbloggre Carin K teeth in the beauty section of the new brand. Keep an eye on her blog…
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