The Motorola made on Thursday (04/09) the world of two important products ad in your process of “resurrection” as the protagonist of the market of mobile devices. The first is the Moto360, smart watch with cellular functions, and the second, a new version of smartphone Moto G, the biggest success of your sales history. In addition to these two devices, the company also showed a new version of smartphone Moto X and the Moto Hint, a headset that allows you to access functions of the phone with voice commands.
The year 2014 was transformer for Motorola.The company, bought by Google in 2011, came to an end last year as a secondary name. In the US, for example, your market share has fallen to less than 10%. In January, he announced the sale of the company to the Chinese Lenovo. The amount paid by Lenovo, about $2.9 billion, was four times greater than that paid by Google.
Shortly after, hit the market for the Moto 360, smartphone which gave the family sequence initiated by the company with the Moto X in the second half of 2013. The Bike had more discreet settings G and your price was lower, about 699 R$ against R$ 1,499 of the Moto X. On the other hand, what he offered, as 8 megapixel camera and 4.5-inch screen size, were rare ingredients to view on a smartphone of your price range. Moto G was a burst of sales in many countries. In Brazil, Motorola’s market share grew by 104% compared to last year and the model is the best-selling handset in the country in the past six months, according to data from GFK consulting. “We were being beaten heavily, but that if he reverted”, told the newspaper O Estado de s. Paulo in May the President of Motorla, Rick Osterloh.
The new versions of smartphones Bike G and Moto X come to Brazil on 5 September day. While the Bike G keeps the price of the previous model, the Bike cost R$ 100 X less. A version with digital TV Bike G was also announced, at a price of 799 R$. The two models have gained larger displays, trend among smartphones this year. Moto X rises from 4.7 to 5.2-inch screen and the Bike goes from 4.5 to 5 G inches.
Larger attention, however, is focused on the Bike 360, bet the company smart watches, category boiling releases this year and is featured at IFA in Berlin-important electronic fair of Europe that began this week. It is worth remembering that Apple can also announce next Tuesday the your watch. The design is a factor regarded as essential for the success of this type of product, which has not yet shown any sign that it will be adopted by consumers.
The visual aspect of the clock from Motorola, released a few months ago, earned praise from the press specialized in technology. “It’s a clock with clock face”, defines Amauri Shah, product manager at Motorola in Brazil, in likely reference to rivals more ungainly and squares. The Bike 360 works integrated with a company’s smartphone, and can make and receive calls while the unit is in “matrix” purse or in a radius of up to 50 metres. The device also has autonomic functions, such as some resources related to physical activities, including a heart rate monitor.
Motorola’s watch comes to Brazil in October, still no price forecast. Will be competitive as the Bike G? “Not necessarily. Is a premium product that belongs more to the class of the Moto X, “says Shah, in reference to the most expensive model of the cell phones of the company.
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